LUPITA AND BICI
Concept and 3D modeling by Luisa González
Thank you for your time and interest!
Visual Identity Design
at Fitfood
2014
Graphic design
at CENTURY 21 Colombia
2015-2023
fitfood
At around 2016, I designed an ad that would help promote the business in a high profile Colombian magazine. In addition to that, I created the look and design for the packaging since the business is delivery based, and I also designed promotional pieces like brochures and flyers.
FitFood is a Colombian company that offers personalized meal plans to help clients achieve their goals, such as losing weight or increasing muscle mass. Since personalization is a crucial aspect of the brand's identity, I opted for a counter-form design, highlighting each shape and emphasizing the concept of customization through the fitting together of forms.Regarding color, a saturated red tone was chosen to emphasize the contrast between the shapes and represent the strength, passion, and commitment that the brand has towards its clients.
FitFood is a Colombian company that offers personalized meal plans to help clients achieve their goals, such as losing weight or increasing muscle mass. Since personalization is a crucial aspect of the brand's identity, I opted for a counter-form design, highlighting each shape and emphasizing the concept of customization through the fitting together of forms.Regarding color, a saturated red tone was chosen to emphasize the contrast between the shapes and represent the strength, passion, and commitment that the brand has towards its clients.
At around 2016, I designed an ad that would help promote the business in a high profile Colombian magazine. In addition to that, I created the look and design for the packaging since the business is delivery based, and I also designed promotional pieces like brochures and flyers.
century 21 Colombia
CENTURY 21 is a global real estate company its branch in Colombia is called CENTURY 21 Colombia. I worked as a graphic designer from 2015 to august 2023, before I came to Canada to pursue my animation studies. I was in charge of designing new materials for promoting the brand, services and products to be used across the network, either printed or Online. I would frequently redesign and update old materials so that they would be up par with the latest design trends and company practices.
century 21 Colombia
CENTURY 21 is a global real estate company its branch in Colombia is called CENTURY 21 Colombia. I worked as a graphic designer from 2015 to august 2023, before I came to Canada to pursue my animation studies. I was in charge of designing new materials for promoting the brand, services and products to be used across the network, either printed or Online. I would frequently redesign and update old materials so that they would be up par with the latest design trends and company practices.
As the graphic designer I was in charge of, not only designing new materials for the brand’s marketing but also safeguarding the company’s visual guidelines and the way it was used by other members of the network or third parties hired by them. In order to do so, I would create templates in accessible softwares like Microsoft Office for them to easily edit, without compromising the guidelines of the logotype.
As the graphic designer I was in charge of, not only designing new materials for the brand’s marketing but also safeguarding the company’s visual guidelines and the way it was used by other members of the network or third parties hired by them. In order to do so, I would create templates in accessible softwares like Microsoft Office for them to easily edit, without compromising the guidelines of the logotype.
When the re-branding took place in 2018, I did the respective re-designing of promotional and training materials, stationary, documents, social media images, etc. I was also tasked with translating the Brand Guidelines into Spanish, and with making a shorter, user - friendly version, so that our clients could make proper use of the new visual identity, should they need to.
When the re-branding took place in 2018, I did the respective re-designing of promotional and training materials, stationary, documents, social media images, etc. I was also tasked with translating the Brand Guidelines into Spanish, and with making a shorter, user - friendly version, so that our clients could make proper use of the new visual identity, should they need to.
training materials
training materials
I developed engaging Prezi presentations and learning materials, both digital and printed, to be used by Realtors in training and instructors on the courses offered by the company. The objective was to layout the information in a captivating and interesting way, using icons, animations, colors, and other graphic elements and approaches to enhance the education process.
I developed engaging Prezi presentations and learning materials, both digital and printed, to be used by Realtors in training and instructors on the courses offered by the company. The objective was to layout the information in a captivating and interesting way, using icons, animations, colors, and other graphic elements and approaches to enhance the education process.
PROMOTIONAL materials
PROMOTIONAL materials
Designed short booklets, magazines, brochures, flyers, posters, banners, and billboards to promote the company’s services, as well as agreements with other companies and special events.
Designed short booklets, magazines, brochures, flyers, posters, banners, and billboards to promote the company’s services, as well as agreements with other companies and special events.
Signage
Not only is each office physically different, but they also have their own unique name and spirit. I made sure to take these factors into account when designing the signage and all the branding both inside and outside the offices.
After the re-branding, we restructured all the signage and brand presence in each office, particularly the facades. I designed several options for each office and created photo montages so that franchisees could get an idea of how they would look in real life and make a choice.
After the re-branding, we restructured all the signage and brand presence in each office, particularly the facades. I designed several options for each office and created photo montages so that franchisees could get an idea of how they would look in real life and make a choice.
Not only is each office physically different, but they also have their own unique name and spirit. I made sure to take these factors into account when designing the signage and all the branding both inside and outside the offices.
Social media
Social media
Using various image banks, I selected the appropriate photos to represent each concept. I sometimes needed to create small photo montages when the main photo did not effectively convey the intended message. I also designed graphic elements to enhance the design and make it more impactful.
Using various image banks, I selected the appropriate photos to represent each concept. I sometimes needed to create small photo montages when the main photo did not effectively convey the intended message. I also designed graphic elements to enhance the design and make it more impactful.
On special dates (Valentine’s Day, Colombia’s Soccer Matches, Christmas, etc.), or when social media trends propelled us to use popular memes, I incorporated such memes and graphic elements into the design while maintaining the company’s corporate image.
On special dates (Valentine’s Day, Colombia’s Soccer Matches, Christmas, etc.), or when social media trends propelled us to use popular memes, I incorporated such memes and graphic elements into the design while maintaining the company’s corporate image.
Thank you for your time and interest!
LIFE DRAWING AND PERSONAL WORK
3D MODELER
GRAPHIC DESIGNER
I have been a professional graphic designer for more than 10 years, working moslty creating visual identities and managing brands. My passion for animation brought me back to school to a new incredibly fulfilling academic journey that led me to discover my love for 3D modeling.Welcome to my portfolio, this lady's name is Lupita, she's about 9 and loves taking her steel horse on adventures.Please contact me for additional information :)
3D MODELER
GRAPHIC DESIGNER
I have been a professional graphic designer for more than 10 years, working moslty creating visual identities and managing brands. My passion for animation brought me back to school to a new incredibly fulfilling academic journey that led me to discover my love for 3D modeling.Welcome to my portfolio, this lady's name is Lupita, she's about 9 and loves taking her steel horse on adventures.Please contact me for additional information :)
Stationary